Nina Jacobson, Paul Feig, Amy Schumer, Angela Robinson and Franklin Leonard kicked off this challenge at a panel at the 2019 Sundance Film Festival. In a keynote address later that night, actress Tessa Thompson formally launched the TIME'S UP and the Annenberg Inclusion Initiative #4PercentChallenge, committing to announce a project with one female director in the next 18 months.
“Because only 4% of the top 100 studio films over the last DECADE have been directed by women, #TIMESUP is initiating a challenge, the 4% challenge, and I intend to take it: I commit to working with a female director in the next 18 months.”
— TIME'S UP (@TIMESUPNOW) January 26, 2019
Over the last decade, only 4% of the top 1,200 studio films were directed by women. That’s why TIME’S UP and the Annenberg Inclusion Initiative are initiating the #4percentchallenge to increase the number of women directing major studio films.
We are supporting women directors from all backgrounds in this challenge, as studies show that women-directed films are more inclusive in terms of girls and women on screen, female characters 40 years of age and older and underrepresented racial/ethnic groups. Women directors also hire other women in key behind-the-camera roles. The aim is to humanize production processes so that all groups can thrive at work in safe contexts. This is a step in that direction.
The #4percentchallenge is part of the #TIMESUPX2 campaign, which was publicly launched at the 2019 Golden Globes. We are deeply grateful to Regina King for kickstarting this season of pledges with her powerhouse Globes acceptance speech.
Here's an initial—and growing list—of who has signed on so far. Keep checking this page as we add more names.
Alex Saks and Page Fifty-Four Pictures
Amy Baer and Gidden Media
Amy Nauiokus and Archer Gray
Bryce Dallas Howard
Dan Carrillo and Moxie 88
Gloria Calderón Kellett
J.J. Abrams and Bad Robot
Jess Wu Calder and Keith Calder
John Legend, Ty Stiklorius and Mike Jackson
Lucy Fisher and Doug Wick
Lydia Dean Pilcher
Michael De Luca
Nina Jacobson and Brad Simpson
Pam Abdy, Brad Weston and Makeready
Sarah Ann Masse
Tracee Ellis Ross
Trudie Styler and Celine Rattray
Paramount Pictures, Paramount Animation and Paramount Players
Universal Filmed Entertainment Group (Universal Pictures, Focus Features and Dreamworks Animation)
Warner Bros. Entertainment